Maria Matthews Discovers Vietnam's Coastal Soul in Da Nang

Colorful silk lanterns and flowers hanging outside a shop in Hoi An's Old Town market

When my sister's birthday approached, I knew I wanted to give her something more meaningful than a typical celebration. Vietnam had been calling to me, and Hoi An's lantern-lit streets paired with Da Nang's coastal calm seemed like the perfect combination for a girls' trip we would never forget. As a travel advisor, I also needed to experience this side of Vietnam myself. I had sent clients to Hanoi and Ho Chi Minh City, but central Vietnam remained a gap in my firsthand knowledge.

What I discovered exceeded every expectation I had quietly held.

The Warmth That Changed Everything

Minimalist plated dessert with cream, red fruit coulis, and edible flowers on a textured black plate

The first thing that struck me, and the thing I keep telling everyone about, was the genuine kindness of the Vietnamese people. This was not polite hospitality performed for tourists. It was sincere, gracious warmth that made every interaction feel personal. From the woman who helped us navigate a menu to the driver who pointed out details we would have missed, the people made this trip feel like coming home to a place I had never been.

Hoi An captivated me immediately. The old merchant houses have been transformed into cafés, shops, and restaurants, yet they have kept their historic bones intact. Walking through those narrow streets, surrounded by massive bougainvilleas spilling over walls and colorful lanterns swaying overhead, I felt transported. There is a French colonial elegance woven through the town, mixed with something distinctly Vietnamese. It felt romantic and vibrant, full of character without trying too hard.

A Pleasant Surprise on the Coast

Da Nang cityscape at night with illuminated buildings reflected in the Han River and a tour boat

Da Nang genuinely surprised me. This city is not promoted with the same intensity as Halong Bay or the bigger Vietnamese cities, but it should be. The coastline reminded me of Hawaii and Guam, with wide beaches stretching along an expansive shore. Five-star properties are sprouting up, yet the atmosphere remains relaxed and unpretentious. It felt cleaner and calmer than I anticipated, with a lovely mix of locals, expats, and travelers who seemed to appreciate having found something special.

I learned practical lessons too. Skip flagging down taxis and download Grab instead. It is Southeast Asia's answer to Uber, and it saved us from being overcharged while making navigation effortless. Bring a hat, comfortable shoes, and bottled water everywhere. Most places do not serve free water, and the heat can sneak up on you quickly. For Hoi An's famous tailoring, ask your hotel for recommendations rather than wandering into random shops. Bring a garment they can copy, be specific about what you want, and the results can be impeccable.

One piece of advice I wish I had known: the lantern boat rides on the river in Hoi An are beautiful but chaotic, with boats bumping into each other like bumper cars. I found it equally magical to watch from a riverside restaurant, cocktail in hand, without the jostling.

Panoramic coastal view of Da Nang with purple flowers, lush vegetation, and city skyline across the bay

Who Belongs Here

This trip suits nearly anyone who appreciates culture, food, and genuine connection with a destination. If you love exploring charming towns, lingering over local dishes, and ending afternoons on a quiet beach, Vietnam's central coast will feel like it was designed for you. For travelers sensitive to heat and humidity, I would suggest basing yourself in Da Nang, where the coastal breeze offers relief, and visiting Hoi An as a day trip. It is only 45 minutes away, and you get the charm without the midday swelter.

Having walked these streets and felt that warmth myself, I now recommend this region with complete confidence. I know which ATMs charge lower fees, which dishes deserve your attention, and which tourist traps to skip entirely. Ba Na Hills and the Golden Bridge? Too crowded. Marble Mountains? Go early, walk the steps, skip the elevator.

Hoi An riverside at night with colorful lantern-lit boats and crowds along the waterfront promenade

I am already planning my return to explore the Mekong Delta and Sapa. But for now, I cannot wait to send clients to Da Nang and Hoi An. This is the Vietnam that stays with you.

Frequently Asked Questions

What are the main differences between Hoi An and Da Nang?

Hoi An features UNESCO heritage architecture, historic merchant houses, and romantic lantern-lit streets, while Da Nang offers expansive beaches, a relaxed coastal atmosphere, and growing luxury properties. Both showcase Vietnamese hospitality but appeal to different travel styles.

Is Da Nang worth visiting compared to Halong Bay?

Yes, Da Nang offers exceptional value with beautiful coastlines, five-star accommodations, and a clean, relaxed beach atmosphere, often overlooked despite rivaling more heavily promoted destinations like Halong Bay.

What transportation should I use in Vietnam?

Use Grab, Southeast Asia's ride-sharing app, rather than flagging street taxis to avoid overcharging and simplify logistics.

Should I do the lantern release experience in Hoi An?

The crowded boat rides can feel chaotic rather than serene; instead, enjoy lantern views from riverside restaurants for a magical atmosphere without the crowds.

What practical items should I bring to Hoi An and Da Nang?

Carry bottled water, as most establishments don't serve free water, and bring proper sun protection and comfortable walking shoes for the intense heat and humidity.

Is the tailoring in Hoi An worth doing?

Yes, but seek hotel recommendations or choose shops with strong reviews rather than entering random stores, and bring reference pieces to ensure satisfying results from skilled craftspeople.

Photos from this trip · 12 photos

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Maria Matthews

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